Asana helps people understand the “why” behind its branding by explaining its choices, including the logo’s three dots. While some logos and brand images might seem random, savvy companies create them with a specific strategy and meaning. 15 companies with killer brand guidelines 1. Next up, let’s explore 15 awesome brand guideline examples you can use as inspiration. This will pay off big time in the long run, as your company will generate the familiarity and reliability that open the doors to brand loyalty. When companies take the time to create brand guidelines, it helps to ensure that their brand image stays consistent, no matter where it shows up. Voice and tone: how the brand uses language and emotion.Other imagery: photos, illustrations, and artwork.Typography: font styles, sizes, and spacing.Color palette: primary and secondary colors.Logos: full logos, secondary logos, and icons.They come in the form of a physical or digital booklet filled with examples of what to do and what not to do.īrand guidelines comprehensively cover a company’s brand identity, including its: They lay out all the visual details, as well as important notes about a company’s voice, tone, and messaging. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand.
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